Underpinning these key principles, the group will also maintain a strong focus on the four priority growth initiatives:
These will be achieved by:
Rezidor, as a publicly listed company, is leveraging the relationship with its main shareholder, Carlson. The partnership with Carlson can help Rezidor capture revenue generation and purchasing opportunities, in support of its Route 2015 plan. Carlson has invested significantly in the last few years in revenue generation capabilities, especially in the areas of the web, its industry leading loyalty program Club Carlson, global sales capabilities, relationship with key intermediaries (especially Carlson Wagonlit Travel) and revenue optimization tools. These investments can and will be leveraged by Rezidor.